WHAT’S GOING ON: BRILLIANT EVENTS

BRILLIANT PEOPLE. BRILLIANT CONVERSATIONS.

At Brilliant Noise we love to bring brilliant marketers together to deep-dive into their biggest problems. We’re running roundtables for small groups – it’s fun, practical, “marketing therapy”. Have a look at the line-up and apply for a place if a topic takes your fancy.

Our upcoming events:

How can you be green without the wash?

Wednesday 8th September, 16:30 – 18:00 on Zoom

How can you supercharge sales as you emerge from the pandemic?

Thursday 16th September, 16:00 – 17:30 on Zoom


How can you be green without the wash?

Wednesday 8th September, 16:30 – 18:00 on Zoom

Brands want to do the right thing, and talk about it. How else can you convince consumers you’re one of the good guys? Yet, Greenwashing is everywhere and difficult to avoid. 

So is the best thing to do just quietly get on with it and not attempt to talk about sustainable practices? After all, talking about more than just recycled packaging invites critics to accuse you of greenwashing and opens you up to getting harsh reminders of an unsustainable past. 

But without brands standing up for better consumption, demonstrating the importance of making better choices and creating a want and a need for sustainably produced goods, where will we be?

Everyone has something to say about this topic and if you don't you're not paying attention.

Join us to explore the paradox between sustainability storytelling and avoiding greenwashing. We’ll discuss:

  • The fear and paralysis of greenwashing: How do you work for good, with integrity, without being held back by the fear of greenwashing?
  • How should we define greenwashing? And how can we avoid it? 
  • The age of better consumerism: How can we inspire more consumers to buy sustainable products, even if they are more expensive or harder to use?
  • Being green without the wash: If a brand still isn’t 100% sustainable, should they be joining the conversation?
  • Switching perception: How do brands that have an unsustainable past now stand for good?
  • Moving the needle: How do you know if the stories you are telling (or are planning to tell) are making a difference to the planet?

Contact hello@brilliantnoise.com with the subject ‘Green without the wash’ to apply for a place.


How to build brilliant in-house marketing capability

Next date TBA. Contact hello@brilliantnoise.com to pre-register

High-performing marketing teams create marketing content that reaches consumers in the right place at the right time – they are data-led, lean, agile and collaborative.

Join us, our client Stefan Teodorescu — Asahi’s Marketing Capability Manager, and your peers in other big brands to explore how to design and deliver brilliant modern marketing.

What's the optimal blend for you?

  • How can you create brilliant modern marketing performance in your organisation?
  • How can you reach new audiences?
  • How can you be more efficient, between channels, teams, markets?
  • How can you break silos and get teams to collaborate?
  • How can you enable agility and experimentation?

Contact hello@brilliantnoise.com with the subject ‘Capability building’ to apply for a place.


How can you supercharge sales as you emerge from the pandemic?

Thursday 16th September, 16:00 – 17:30 on Zoom

The big bucks of marketing budgets are concentrated on brand awareness to win the consumers’ attention. And then more big bucks are spent on performance marketing for the end game to win the sale. How can you use the middle to create brand depth and advocacy? How can you use modern marketing brilliantly through the consumer journey to connect the experience and make better impact with all your budget?

 

We’ll be discussing:

  • It’s one consumer journey. Why are brand, content and performance marketing still siloed?
  • Why is it so hard to connect the dots from awareness to purchase to advocacy?
  • How could your content marketing be better?
  • What do you carry on with because the data says it works, but in your gut you know there’s a better way?
  • What impact do you wish you could prove to make the case for a new approach?
  • Why is it so hard to get your teams and agencies to use consumer data effectively?

Contact hello@brilliantnoise.com with the subject ‘Supercharged content marketing’ to apply for a place.

Got a burning problem you’d like to discuss with peers?

Get in touch