BRILLIANT PEOPLE. BRILLIANT CONVERSATIONS.

At Brilliant Noise we love to bring brilliant marketers together to deep-dive into their biggest problems. We’re running roundtables for small groups – it’s fun, practical, “marketing therapy”. Have a look at the line-up and apply for a place if a topic takes your fancy.

Our upcoming events:

Do your consumers like your sustainability story?

Tuesday 29th June, 16:00 – 17:30 on Zoom

How to build brilliant in-house marketing capability

Wednesday 30th June, 16:00 – 17:30 on Zoom

How can you supercharge sales as you emerge from the pandemic?

Thursday 15th July, 16:00 – 17:30 on Zoom

Do your consumers like your sustainability story?

Tuesday 29th June, 16:00 – 17:30 on Zoom

Telling your sustainability story matters. Because it’s about our survival as a species and civilisation – and we need great businesses to lead, so others have to follow. Brands need to create content like they really give a damn – because our planet needs consumers to choose brands and products that make a positive impact.

It’s time to take action. And that’s exactly what we’re doing.

Join us to explore the challenge and importance of sustainability storytelling. We’ll be discussing:

• The role of Marketing – can marketing or marketers actually make a difference? E.g. Can consumer demand influence how sustainable a business is overall?
• Avoiding virtue signalling – how do you know if your brand is virtue signalling and how can it be avoided?
• The say-do gap – how can you inspire more consumers to buy your sustainable products, even if they are more expensive or harder to use?
• Build / rebuild trust – how do brands that have a controversial past stand for good and transform their brand perception?
• Moving the needle – how do you know if the stories you are telling (or are planning to tell) are making a difference to brands and planet?

Contact hello@brilliantnoise.com with the subject ‘Sustainable storytelling’ to apply for a place.

How to build brilliant in-house marketing capability

Wednesday 30th June, 16:00 – 17:30 on Zoom

High-performing marketing teams create marketing content that reaches consumers in the right place at the right time – they are data-led, lean, agile and collaborative.

Join us, our client Stefan Teodorescu — Asahi’s Marketing Capability Manager, and your peers in other big brands to explore how to design and deliver brilliant modern marketing.

• How can you create brilliant modern marketing performance in your organisation?
• How can you reach new audiences?
• How can you be more efficient, between channels, teams, markets?
• How can you break silos and get teams to collaborate?
• How can you enable agility and experimentation?

Contact hello@brilliantnoise.com with the subject ‘Capability building’ to apply for a place.

How can you supercharge sales as you emerge from the pandemic?

Thursday 15th July, 16:00 – 17:30 on Zoom

The big bucks of marketing budgets are concentrated on brand awareness to win the consumers’ attention. And then more big bucks are spent on performance marketing for the end game to win the sale. How can you use the middle to create brand depth and advocacy? How can you use modern marketing brilliantly through the consumer journey to connect the experience and make better impact with all your budget?

We’ll be discussing:

• It’s one consumer journey. Why are brand, content and performance marketing still siloed?
• Why is it so hard to connect the dots from awareness to purchase to advocacy?
• How could your content marketing be better?
• What do you carry on with because the data says it works, but in your gut you know there’s a better way?
• What impact do you wish you could prove to make the case for a new approach?
• Why is it so hard to get your teams and agencies to use consumer data effectively?

Contact hello@brilliantnoise.com with the subject ‘Supercharged content marketing’ to apply for a place.

Got a burning problem you’d like to discuss with peers?

Get in touch