Diageo urgently needed digital training for their vast, globally distributed marketing workforce.
Our change programme has already transformed organisational capability in more than 30 countries.
What was at stake?
Diageo have always been leaders in brand marketing, but struggled with a significant barrier between their marketing teams and digital skills.
Faced with the challenge of training a globally distributed workforce, as well as an urgent need to improve customer experiences and create operational efficiency, Diageo required a change programme that would deliver transformative global impact at a fast pace.
We have partnered with Diageo to design and deliver a global capability programme across more than 30 countries. By leveraging existing skills and data, our training has helped to embed a digital growth mindset and build a community of leaders as teachers.
This included an immersive three day event in Berlin that saw exec level stakeholders work alongside marketers to workshop solutions to the biggest challenges facing the business.Get in touch