Using consumer-first digital capability training to transform marketing for a heritage brand
Diageo urgently needed digital training for their vast, globally distributed marketing workforce.
Our change programme has transformed marketing capability for 1500 marketers, from C-level to junior, across 30 countries.
What was at stake?
Diageo have always been leaders in brand marketing, but struggled with a significant barrier between their marketing teams and digital skills.
Faced with the challenge of training a globally distributed workforce, as well as an urgent need to improve customer experiences and create operational efficiency, Diageo required a marketing capability programme that would deliver transformative global impact at a fast pace.
We have partnered with Diageo to design and deliver a marketing capability programme for their entire global marketing community.
This included an immersive three day event in Berlin that saw exec level stakeholders work alongside marketers to workshop solutions to the biggest challenges facing the business.
The outcome was an empowered and engaged marketing community and a return on investment in the programme within just three months.
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