Reinvigorating a telecommunications giant with contemporary brand thinking

The story

Tata Communications were struggling to drive leads and inspire C-suite decision makers.

Our reimagined branding, website, and content strategy has attracted an entirely new and engaged audience.

What was at stake?

Despite carrying 80% of the world’s mobile data and 25% of all internet traffic, Tata Communications were virtually unheard of within the telecommunications market.

They needed to increase brand awareness and visibility in search, or else face a decline in inbound leads, industry status and ultimately revenue.



Our work

We have created a new brand identity for Tata Communications based on genuine customer needs.

Launched via a through-the-line campaign, we reintroduced one of India’s favourite brands to its home market, and redeveloped all digital channels to maximise visibility and conversion to lead.

This has resulted in a 22% increase in both brand awareness and purchase consideration, alongside a 135% increase in leads via the new platform.

If you would like to talk to us about how we can invigorate your brand click below.

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“Excellent agency who focus on business transformation through robust processes, frameworks and digital creative that will help any company succeed in the modern world of business.”

Craig Hepburn

Global VP, Digital Marketing and Brand, Tata Communications