Redesigning global content planning for real-time social marketing

The story

The real-time social media arms race was on. Nike were in the lead with Under Armour gaining fast.

We reinvented global ways of working for social media, to support their ambition of becoming the world’s fastest brand.

What was at stake?

adidas is no stranger to delivering world-class content. The challenge was: how to enable local teams to quickly deliver the right content to the right people via their global newsrooms.

In the shadow of fast-rising competition on social-media, they needed to shake off the shackles of legacy ways of working. Only by making best use of their investment in marketing technology could they unlock the full potential of their global strategy.

Our work

We have partnered with adidas to design scalable and efficient ways of working for the global social media newsrooms.

We created a training and behaviour change programme to inspire their global team to use their marketing technology platforms.

This helped their teams to work faster and benefit from their investment in marketing technology. They’re now able to compete with Nike and Under Armour in real time social channels to win market share.

If you’d like to talk to us about how we can help you scale your ways of working to a global scale enter your email below and we’ll be in touch.

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