In these short, sharp podcasts we share insights into what makes the Brilliant Noise team tick – whether that be marketing, technology or a great book.
In this episode, we’re talking about measurement. How do you know the right people are seeing your content? How do you effectively measure it?
Tailoring and targeting your content to the right audience is essential to deliver on ROI, drive sales, raise awareness and create conversations around your brand. So we chat about personas, measurement and some common pitfalls you should be aware of.
If you would like to talk to our data team about how we can help measure your content get in touch.