Everyone's using AI. Nobody knows how well.
MakeSense shows you where your team really stands with AI, and what to do about it. In two weeks. With evidence.
Get in touchThe problem
Giving people access to AI tools isn't enough.
Source: McKinsey, The State of AI, August 2026.
How it works
Measure what people do with AI. Then make a plan.
- Day 1 ·
Leader priorities.
You tell us what you need to decide, and who's involved.
- Week 1 ·
Your team shows us how they really use AI.
5 to 30 people answer twenty questions in MakeSense with real examples from their work.
- Week 2 ·
Our senior experts read the evidence.
They interpret what your team showed us and tell you what it means.
- Then ·
90 minute briefing with your leadership team.
You work through the decisions. The last twenty minutes are spent writing down who does what.
What you get
A team plan. And individual plans.
A team view of where you stand and what needs to be done, agreed with your leadership team. And a personal plan for every person who took part, to improve how they work with AI.
- 01
A kick-off session to agree the decision, who takes part and how you'll explain it to them
- 02
The assessment for 5 to 30 people
- 03
A report and action plan for each person
- 04
A team report, analysed by senior Brilliant Noise advisors
- 05
A 90-minute working session with your leadership team
- 06
A final plan with actions, owners and decisions
Price –£10,000 –plus VAT
Duration –2 weeks –kick-off to leadership session
Four reasons to act this quarter.
The window.
Boards, budgets and regulators are all asking about AI capability at once. The organisations with evidence will be the ones with answers.
Regulation.
Supporting AI literacy is becoming part of companies' obligations under law, starting with the EU AI Act. Documented training, tailored to individuals and their roles, is responsible and prudent.
Confidence outrunning competence.
The longer people use AI without anyone checking their work, the more confident they get and the less they can tell when it's wrong.
AI rejection.
More people are not reluctant about AI, they're against it, and they say so. The assessment gives them a way to take part without being asked to endorse anything, and gives you a clear picture of where the objections sit.
What our clients say
"We knew we needed to get involved with AI, but we weren't sure how."
Will Davis– Chief Data Officer, Medialab "It's quickly converted into action and a commitment to experiment."
Guy Keeling– Global VP of Digital Commerce, Barilla From Brilliant Noise's AI capability programmes.
What about...?
We've already run AI training.
Training tells you what people were told, not what they can do. The assessment shows you where confidence has got ahead of capability, and where support would land.
Isn't this just another survey?
A survey asks how people feel. The assessment asks what they do, with real examples, and a person reads every answer. We don't give scores and we don't rank your people.
Are we buying software or consultancy?
Neither on its own. Two weeks of work by senior Brilliant Noise advisors, who use MakeSense to gather and read the evidence. No licences, no seats.
What happens to our data?
Each person receives their own report. Leadership sees the patterns across the group, not individual results.
What happens after?
The assessment stands on its own. If you want to keep going, MakeSense maps the next stages and we'll talk about what that looks like in the leadership session.
Let's start.
Whoever asks you what you're doing about AI, two weeks is enough to walk in with evidence. Tell us a little about your team and we'll set up a 30-minute call to confirm fit, agree who takes part and pick a start date.