Everyone's using AI. Almost nobody knows if it's working.
MakeSense shows you where your team really stands with AI, and what to do about it. In two weeks. With evidence.
Get in touchThe problem
Adoption isn't the problem.
Knowing what's working is.
Most organisations try to find out with a survey: "how confident are you with AI?" That measures how people feel, not what they can do. If you've been asked what you're doing about AI, don't guess the answer.
Source: McKinsey, The State of AI, November 2025.
How it works
Measure what people do with AI, not how they feel about it. Then make a plan.
- Day 1 ·
Agree the decision.
You tell us what decision this has to help you make, and who takes part.
- Week 1 ·
Your people show us how they really use AI.
5 to 30 people answer twenty questions in MakeSense, with real examples from their own work. No survey, no scores.
- Week 2 ·
Senior Brilliant Noise advisors read the evidence.
They interpret what your team has shown us and tell you what it means.
- Then ·
90 minutes with your leadership team.
A conversation, not a readout. The last twenty minutes are spent writing down who does what.
What you get
Two weeks later, your team has a plan. So does everyone on it.
A team view of where you stand and what needs to be done, agreed with your leadership team. And a personal plan for every person who took part, to improve how they work with AI.
- 01
A kick-off session to agree the decision, who takes part and how you'll explain it to them
- 02
The assessment for 5 to 30 people
- 03
A report and action plan for each person
- 04
A team report, analysed by senior Brilliant Noise advisors
- 05
A 90-minute working session with your leadership team
- 06
A final plan with actions, owners and decisions
Price –£10,000 –plus VAT
Duration –2 weeks –kick-off to leadership session
Four reasons to act this quarter.
The window.
Boards, budgets and regulators are all asking about AI capability at once. The organisations with evidence will be the ones with answers.
Regulation.
Supporting AI literacy is becoming part of companies' obligations under law, starting with the EU AI Act. Documented training, tailored to individuals and their roles, is responsible and prudent.
Confidence outrunning competence.
The longer people use AI without anyone checking their work, the more confident they get and the less they can tell when it's wrong.
AI rejection.
More people are not reluctant about AI, they're against it, and they say so. The assessment gives them a way to take part without being asked to endorse anything, and gives you a clear picture of where the objections sit.
What our clients say
"We knew we needed to get involved with AI, but we weren't sure how."
Will Davis– Chief Data Officer, Medialab "It's quickly converted into action and a commitment to experiment."
Guy Keeling– Global VP of Digital Commerce, Barilla From Brilliant Noise's AI capability programmes.
What about...?
We've already run AI training.
Training tells you what people were told, not what they can do. The assessment shows you where confidence has got ahead of capability, and where support would land.
Isn't this just another survey?
A survey asks how people feel. The assessment asks what they do, with real examples, and a person reads every answer. We don't give scores and we don't rank your people.
Are we buying software or consultancy?
Neither on its own. Two weeks of work by senior Brilliant Noise advisors, who use MakeSense to gather and read the evidence. No licences, no seats.
What happens to our data?
Each person receives their own report. Leadership sees the patterns across the group, not individual results.
What happens after?
The assessment stands on its own. If you want to keep going, MakeSense maps the next stages and we'll talk about what that looks like in the leadership session.
Let's start.
Whoever asks you what you're doing about AI, two weeks is enough to walk in with evidence. Tell us a little about your team and we'll set up a 30-minute call to confirm fit, agree who takes part and pick a start date.