Recording available · 30 minutes · Free
How will AI remake marketing?
Every technological revolution has reinvented marketing. This one is bigger.
In this 30-minute session, Antony Mayfield shares the headline findings from our research on how AI is remaking marketing: what's already changed, what's coming next, and how to tell the difference. Watch it below, or get the free guide.
Watch the session
Mass production gave us mass marketing. The web gave us digital marketing. Now AI is changing how all of us discover, choose and buy – and marketing, as ever, is where the change shows up first. In 30 minutes, Antony Mayfield shares the headline findings from our research: what's already changed, what the evidence says is coming, and how to tell the difference between the two.
20 minutes of findings · 10 minutes of questions
What the session covers
Every technological revolution has rebuilt marketing from the ground up – mass production, then the web, and now AI. Each time, new channels, new middlemen, new economics.
History rhymes, but it doesn't repeat. This time, people aren't the only audience: AI now sits between brands and the people they want to reach.
Marketing has always been a mirror of how people connect. As more of us talk to machines as well as each other, marketing is the clearest place to watch the change happen.
Get the guide
We've turned the research behind this session into a written guide: Marketing in the AI era. It goes deeper than the 30 minutes – eleven areas of change, the three to watch right now, a simple lens for reading any of them, and a method for deciding what to do. Add your details and we'll email it straight to you.
Your host: Antony Mayfield
Founder and CEO, Brilliant Noise
Antony has spent the past few years building AI into how Brilliant Noise works day to day, and helping organisations – from start-ups to Adidas and BMW – do the same. He writes and speaks regularly on what AI really changes about how we think and work.
About Brilliant Noise →Book a private briefing for your leadership team
A 90-minute session that maps what AI is doing to marketing onto your sector, your brand and your priorities – so you leave with a clear picture of what's changed and a concrete next-steps plan.
Email hello@brilliantnoise.com to book