Live webinar · 30 minutes · Free
Wednesday 5 August 2026 · 11:00–11:30 BST
What will AI make of marketing?
Mass production gave us mass marketing. The web gave us digital marketing. Every time technology changes how the world works, marketing changes with it – because marketing has always mirrored how we discover things, decide what to trust and spend our money.
It's happening again, and this revolution has something the others didn't. In this 30-minute session, Antony Mayfield shares the headline findings from Brilliant Noise's new research paper, Marketing in the AI Era – what's already changed, what's coming next, and how to tell the difference between the two.
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What we'll cover
Every technological revolution has rebuilt marketing from the ground up
Mass production gave us mass marketing. The web gave us digital marketing. Each time, the change wasn't a better version of what came before – it was new channels, new middlemen, new economics. AI is the fifth great technological surge, and marketing is first in line once again.
This time, people aren't the only audience
History rhymes, but it doesn't repeat. AI now sits between brands and the people they want to reach – summarising, recommending, sometimes deciding. That's an audience the earlier revolutions never had, and it changes what marketing is for.
Marketing changes because we do
Marketing has always been a mirror of how people connect. As more of us start talking to machines as well as to each other, the way we find things, make up our minds and place our trust is shifting – and marketing is the clearest place to watch it happen.
What you'll take away
- → See the whole shift – why AI is remaking the system of marketing, not just adding new tools, and what history tells us about how these changes unfold
- → Separate signal from hype – the changes the evidence already supports, told apart from the noise around them
- → Know what to watch – the signals worth tracking in your own world, so you can read change as it happens rather than react to it
20 minutes of perspective · 10 minutes of live Q&A
Presented by Antony Mayfield
Antony is the founder of Brilliant Noise. He works with leadership teams at global organisations on AI strategy and capability – and has been building with AI daily since its emergence.
Brilliant Noise partners with organisations to turn scattered AI activity into lasting capability. No hype. Real problems. Real outcomes.
About Brilliant Noise →Book a private briefing for your leadership team
A 90-minute session that maps the current AI landscape to your sector, technology context and strategic priorities – so you leave with a clear picture of what's changed and a concrete next-steps plan.
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