Recording available · 30 minutes · Free
The Surprising Complexity of AI + Tone of Voice
Everyone wants AI to sound like them. Almost no one talks about how hard that actually is.
Watch the session →Tone of voice is an art, not a formula – built on taste, style and preference. That's exactly why it resists the quick fix, and why "tell the AI to sound more like us" so rarely works.
There's loads of content promising the answer to how to make AI sound like you, and some of it can get you some of the way, but everyone seems to approach it in a formulaic way that always feels a bit lacking. In this 30-minute session, Antony Mayfield shared Brilliant Noise's perspective on why making AI sound like you is harder than it looks, a new way to think about it, and practical moves you can use straight away. Watch the recording below.
Watch the session
What the video covers
Why describing your voice in adjectives – "punchy, professional, wry" – pulls AI straight back to the average.
Show, don’t tell. The single highest-return move: contrasting on-brand and off-brand examples.
Why tone of voice is a model for every taste-based problem we’re handing to AI – and where the human still matters most.
What you'll take away
- → A new way to think about tone of voice with AI – why it's an art, not a formula, and why that changes how you approach it
- → The common mistakes that make AI sound generic – and what to do instead
- → Practical ways to get AI closer to your voice, and a clearer sense of what “good” actually looks like
20 minutes of perspective · 10 minutes of live Q&A
Who it's for
Anyone trying to get AI to write in a voice that's actually theirs – marketers, communicators, content and brand teams, and the leaders who care that everything sounds like the business, not the internet.
Presented by Antony Mayfield
Antony has spent the past few years building AI into how Brilliant Noise works day to day, and helping organisations – from start-ups to Adidas and BMW – do the same. He writes and speaks regularly on what AI really changes about how we think and work.
Brilliant Noise partners with organisations to turn scattered AI activity into lasting capability. No hype. Real problems. Real outcomes.
About Brilliant Noise →Book a private briefing for your leadership team
A limited number of private briefings are available each month – 90-minute sessions for leadership teams or senior individuals.
We go deeper: mapping the current AI landscape to your specific sector, technology context, and strategic priorities. You leave with a clear picture of what's changed and a concrete next-steps plan.
Email hello@brilliantnoise.com to book