Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This means that content is underinvested in too often. It means that brands are evolving more slowly than they could, and losing opportunities to keep and gain customers as a result.
This book shares many of the things that we in the Brilliant Noise team have learned in recent years about three things:
- How marketing is changing, with content at the centre of those changes.
- How to make the case for developing your organisation’s ability to tell stories at scale.
- Planning and preparing scalable content and earned media programmes.
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