THE ART OF DESIGNING A MARKETING PLAN YOU’LL ACTUALLY USE
Welcome to planning season. Doesn’t it come around fast!
But, this time, how about we make the process easier, more enjoyable, and more powerful than ever?
A great marketing strategy isn’t just a plan – it’s your chance to excite, unite, and inspire your organisation towards lasting digital marketing transformation in 2022 and beyond. And presenting your teams with a long, complicated document without proper internal communications just won’t cut it.
This is your year to set that vision, stop wasting valuable time and resources, and be the transformation you want to see in your brand.
A strong one-page plan is a fierce and flexible resource that actually gets used, referenced, and understood in every daily action, across all people and processes (so it’s worth getting it right, don’t you think?).
In this short guide to one-page perfection, we’ll take you through the practical pros and cons of some of the leading types of one-page marketing plan frameworks (including our own downloadable, interactive template).
It’s time to plan with purpose.