Cut through the hype

By Sam Rawks, June 2021. 12 min read. Books

So, why influencer marketing? It’s all about the attention. Smart brands go where their audience is. And when you’re there, you need to grab and hold their attention. With influencer marketing you can:

  • Increase awareness, engagement and positive sentiment for your brand
  • Outperform other media like TV advertising
  • Grow brand visibility in search engines by building links and domain authority
  • Reach new or niche audiences
  • Speak to your audience on their terms, with the right message, in the right place, at the right time

You get long-term success from influencer marketing when it’s fully embedded and in sync with your wider marketing strategy. Small, tactical influencer activity might deliver short term gains, but it won’t deliver any long term benefits. That’s why we offer Integrated Influencer Marketing – making sure your influencer strategy compliments your overall brand marketing strategy.We’re the best of the best when it comes to integrated influencer marketing. Read our book to learn the secrets of the trade.