Connected Customer Marketing™ – The non-negotiable for digital brands

By Antony Mayfield, September 2016. 12 min read. Books

The future of marketing is customer-focused, built around creative content, supported by data and connected deeply into every part of an organisation.
At Brilliant Noise we call this Connected Customer Marketing™.

The continuous disruption of the digital age requires a new approach from marketing and business leaders. Connected Customer Marketing™ brings together customers, communications and the wider organisation to create marketing that inspires and unites.

In this paper, we’ll introduce you to Connected Customer Marketing™, what it takes to get there and what you can act on immediately to start seeing results.

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