Today we appointed leaders of our new agency services and consultancy services. The move is a first for us and supports our new consultancy-agency hybrid offering.Tim Corcoran has been appointed Managing Director Agency Services and Richard Ablett takes on the role of Managing Director Consultancy Services. They will be responsible for developing the company’s client relationships and delivering services in their respective business areas. We work internationally with clients including Universal Pictures, EDF Energy, Heathrow, and L’Oreal.These two senior appointments follow former Dentsu Europe Chair, Jim Kelly, joining the Brilliant Noise board and is part of our ambition to grow in the UK and global markets rapidly in the coming year.We have provided global brands with agency services – such content strategy, search engine optimisation (SEO), data and creative – since it was founded. In recent years our consultancy services for improving marketing operations and in-house capability for brands, have emerged as distinct areas, with change and strategy programmes run for brands including UK drinks giant Diageo, banking giant Visa and legendary car manufacturer Jaguar Land Rover.The agency-consultancy hybrid model is being considered by more management consultancy and marketing services companies in recent years as digital media has challenged old business models and ways of working.Antony Mayfield, our CEO said:
“The marketing industry is undergoing unprecedented change at the moment. As the advertising agency groups try to redefine their role in the face of the big management consultancies, there is a huge opportunity for agile, ambitious companies like ours to take market share.“Having dedicated leadership on both sides of our business will allow us to grow faster and develop the services our clients need.“Richard and Tim are driven, brilliant leaders, who command the respect of colleagues and clients alike. I’m excited about this new direction and to see what we’ll achieve together.”Featured in Campaign’s ‘movers and shakers’ column
