I was very lucky to join some of Britain’s top marketers at The Drum’s Plan It Day – a collaborative workshop in East London aiming to change the world through ideas. I was part of the winning team on the Barclays lifeskills brief. It felt a bit like Mad Men taking part in Dragon’s Den – I loved it!
The day started with keynote speakers sharing innovative ideation techniques, including John Willshire’s Artefact cards. We were challenged by top UK brands including Visa, Mashable and IBM to use creativity and collaboration to connect volunteers with charities, encourage people to do good deeds and get young people interested in science and technology.
Barclays challenged our team to ‘help 10,0000 young people create a brilliant CV in a day to demonstrate the skills they can offer to employers’.
This got us thinking, what is the motivation for young people to create a CV? My team was really keen to start with the customer and we spent the first 30 minutes talking to our youngest teammate to understand the fears, motivations and feelings around a CV.
A job for Christmas, skills for life
Our plan began to take shape. In the run up to Christmas we would aim to create engagement by offering young people an opportunity to find a job in time for the festive season. The Barclays LifeSkills CV Builder not only supports job seeking but enables people to find skills for life.
My key takeaways:
- prototyping is not only for developers
- always start with the customer
- rehearse rehearse
- be realistic, know your constraints
What comes next? This November, at Do It Day we will see all of this hard work and planning come to life. Industry professionals from both sides of the Atlantic will work together to transform communities and lives by providing solutions to real life problems posed by international brands, including Unilever, Visa, Asda, and IBM.