Small charity, big mission: Using AI to combat loneliness in the UK
ROI impact:
500 hours annually for their team by automating administrative tasks meaning more time for frontline charity work
£9,000 saved by avoiding external AI consultancy services
Productivity increase of nearly 25%
The Story
Together Co is a leading charity dedicated to tackling loneliness by increasing real human connection.
As a small, resource-limited organisation, they faced the dual challenge of meeting growing service demands while exploring how AI could enhance their operations—without compromising their core mission.
The Challenge
The rapid evolution of AI presented exciting possibilities for Together Co, but also significant hurdles. The primary challenge was adopting AI in a cost-effective and safe manner.
With limited technical knowledge and staff resources, the charity needed a solution that would demystify AI, support their leadership team, and integrate seamlessly into their mission of enabling human connection.
Time and cost constraints, exacerbated by the rising demand for services, meant that AI adoption had to be approached thoughtfully and strategically.
Limited Resources: Small charity with limited technical resources
Time Constraints: Rising demand for services creating time pressure
Safe AI Adoption: Need for cost-effective and safe AI integration
What we did
Brilliant Noise partnered with Together Co to deliver a series of tailored AI-B-C workshops aimed at equipping the leadership team with the knowledge and confidence they needed. These workshops focused on demystifying AI, covering its history, potential risks, and practical applications in the nonprofit sector.
By starting with Together Co’s specific goals and concerns, Brilliant Noise was able to provide actionable insights into how AI could be safely and effectively integrated into their operations, allowing the charity to free up time for their mission-critical work while automating administrative tasks.
Measurable Outcomes
The collaboration delivered clear, measurable outcomes for Together Co:
Cost Efficiency
Together Co saved approximately £9,000 by avoiding expensive external AI consultancy services, choosing instead to build in-house AI literacy through affordable workshops.
2. Time Savings
By automating background administrative tasks, Together Co freed up an estimated 500 hours annually for their team, allowing them to focus on connecting with the people they serve. This represents a productivity increase of nearly 25%.
3. Operational Confidence
The leadership team emerged from the workshops with a comprehensive AI policy, which helped them reassure their board and align AI initiatives with their strategic goals. This reduced decision-making lag by approximately 10-15%.
4. Team Cohesion
The workshops not only educated the team but also served as a bonding experience, fostering stronger internal collaboration and generating new ideas on how AI tools could support their mission.
“Brilliant Noise made AI accessible to us in a way that felt both safe and empowering. Their tailored approach gave our leadership team the confidence to explore AI’s potential and integrate it thoughtfully into our operations. We’re now better equipped to use AI tools to free up time for what we do best—building human connections.”
April Baker, CEO, Together Co
AI Integration Benefits
Cost-Effective
The AI-B-C workshops provided an affordable alternative to expensive external consultancy, allowing the charity to build in-house expertise.
Enhanced Decision Making
With a comprehensive AI policy in place, Together Co can make faster, more informed decisions about implementing AI initiatives.
Time for Core Mission
By automating administrative tasks, Together Co's team can dedicate more time to their primary goal of combating loneliness through human connection.