Simon Booth-Lucking

Senior strategist

Simon curates effective strategies to bring our work to life for our audiences and clients. His core skills are in innovation, content creation, behaviour change and user experience. With seven years’ experience in strategic communications at a London agency, Simon has deep digital knowledge having previously led a digital agency and produced groundbreaking BBC websites.

In the past, Simon has been part of a innovation programme for Save the Children – funded by Sainsbury’s – to improve child literacy through consumer products designed to change behaviour. Outside of work Simon tries to make the most of my small urban garden, spends time with his two girls and frequents the gym.