User experience design

Every customer experience with your brand should be both easy and positive. We focus on optimising every single touchpoint – making your customers happy, and boosting your sales.

Our customer and user experience services include:

User experience (UX) analysis and design

Whenever a customer interacts with your brand that’s an opportunity for UX analysis to find and propose solutions for customer pain points. We’ll highlight the context, intentions and expectations of customer actions – then we’ll implement the best way you can serve those needs through new design or product improvements.

Conversion rate optimisation (CRO)

Boost conversion rates through a programme of continuous improvement using proven test methodology. CRO is a way of maximising revenue from your existing website. We implement onsite A/B testing and find out what method brings you the most revenue.

Customer experience benchmarking

Get a 360º view of your customer experience. Understand where you excel at customer experience and where improvements are needed. We’ll visualise this so you can share with your organisation – and we’ll go through how this is measured.

Customer journey mapping

Get a thorough view of the customer journey from first interaction with your brand through to purchase – and beyond. Map journeys and get the full story on customer experience, so you can diagnose and cure any weaknesses.

What are the benefits?

  • A strong overview of your customer and how they interact with your brand online
  • A chance to see any weaknesses and change future experiences
  • Certainty about what is bringing you return on investment (ROI) and what isn’t

Case Studies


Customer First: a guide to improving your omnichannel customer experience

Why marketers need to become customer champions  

Brilliant Reads: bringing the customer to the forefront of your marketing

Brilliant Reads: how customer journey mapping improves CX, and the dress created from your data

Brand planning that puts the customer first

Sound interesting? Enter your email below if you’d like to talk to us about your UX design and we’ll be in touch.