Marketing capability

The stakes for marketing teams are higher than ever, but innovation is repeatedly stifled by outdated structures and mindsets. To succeed there must be change.

We focus on both people and processes to strengthen your in-house marketing team; changing the way things are done, upskilling people and nurturing new mindsets to approach situations in a different way.

Rebuilding your marketing capability is essential when:

  • Your teams are stuck in silos and not as collaborative as they could be
  • You’re stuck in a loop of short-term planning that means you’re always reactive not creating long-term change
  • Projects get shut down or put to the bottom of a long list of slow-moving change

Let us take you on the first steps towards transformation. Take your team out of their everyday – encourage new conversions, ways of working and different approaches to collaboration with our programmes.

Our marketing capability services include:

Marketing capability mapping

Identify risks and overcome limitations by mapping your team’s capability to deliver customer-first marketing. Once visualised you’ll be able to see strengths and weaknesses – whether that’s ways of working, issues with collaboration, processes or a mixture.

Capability training

Nurture new mindsets and build the skills needed to thrive in marketing and digital. We help build cross-team relationships that last beyond a workshop or event – bringing individuals together to learn from each other.

Our team of marketing capability experts have helped global brands such as Diageo uncover its marketing potential through training events and workshops.

Digital skills training

Provide your team with the knowledge they need, using our custom-built digital training programmes.

Marketing operations transformation

Train your teams, change mindsets and increase skill sets so you can deliver truly exciting, efficient and effective marketing.

What are the benefits:

  • Build a team and infrastructure to deliver better marketing that supports growth and revenue
  • Upskill employees, retain and develop talent, and unblock old ways of thinking
  • Develop an agile and efficient approach to marketing in your organisation
  • Clear, well-designed objectives and goals and a method for achieving them

Case studies

More

Digital capability: the vital ingredient for long-term marketing success

Digital capability building for marketing teams – a Brilliant event  

The power of capability – The Brilliant Noise Podcast

Why digital capability is your secret weapon

Four signs your digital capability is holding you back – and what to do about it

Building capability to drive change: notes from the dinner debate

Nina Jones on the purpose of marketing today and how it must transform

Keeping your digital transformation project alive

Sound interesting? Enter your email below if you’d like to talk to us about your marketing capability and we’ll be in touch.