Create authentic content your audience will love
So, why influencer marketing? It’s all about the attention. Smart brands go where their audience is. And when you’re there, you need to grab and hold their attention.
With influencer marketing you can:
- Increase awareness, engagement and positive sentiment for your brand
- Outperform other media like TV advertising
- Grow brand visibility in search engines by building links and domain authority
- Reach new or niche audiences
- Speak to your audience on their terms, with the right message, in the right place, at the right time
You get long-term success from influencer marketing when it’s fully embedded and in sync with your wider marketing strategy.
Small, tactical influencer activity might deliver short term gains, but it won’t deliver any long term benefits. That’s why we offer Integrated Influencer Marketing – making sure your influencer strategy compliments your overall brand marketing strategy.
Integrated Influencer Marketing
We like to talk about integrated influencer marketing rather than just ‘influencer marketing’. Integrating influencers makes sure you make the partnership truly successful, deliver ROI and true value.
We put the emphasis on ‘integrated’ because it means considering influencers as part of the complete customer journey, rather than a one-off tactical activity.
If you integrate influencers throughout your different touchpoints – organic, paid, email, TV, ATL, whatever marketing you’re planning, you’ll release more of their potential to help you reach and engage people.
Senior Manager, Brand and Marketing Communications, EDF
Director, Only Dead Fish
Long-term Brilliant Noise client
Barilla Global Director of Digital & Content Marketing
Chief Marketing Officer, Munchkin
We’re award-winning influencer marketing specialists
We’re a leading UK influencer marketing agency.
We won Best Use of Video at the Influencer Marketing Awards 2020 for our Electric Adventures campaign for EDF.
What we do
We spot the opportunity by using influencer tracking software to find the people who are already influencing your audience or influencing niche or new audiences you want to reach.
2. Influencer marketing strategy
We develop creative proposals for how influencer partnering can help you achieve your overall brand and marketing goals.
3. Multi-channel campaigns
We manage outreach, relationships and communications to produce influencer-led marketing campaigns. Including negotiating fees, usage, production and filming, logistics, contracts and distribution.
We produce creative training programmes and global operations to build your influencer marketing in-house capability. Your teams will learn how to integrate influencer marketing into your marketing strategy for the best possible results.
Integrated Influencer Marketing in action
We created a multi-channel influencer-led campaign for EDF when they launched their brand new electric vehicle offering.
- An average view time of 3 minutes and 40 seconds – 733% above the average for TV advertising and the target we were set
- Ranked top of search for “electric car lease” on Google
- A dwell time on the landing page of 3 minutes and 54 seconds – 194% above average
Cut through the Hype
Read our book on integrated influencer marketing. Learn how to make better marketing with online creators, for better marketing and better results.
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Here’s our briefing template.
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