Data and insights
Truly know your customers and give them what they want to boost your ROI and create brand loyalty
The world of marketing is fast-paced and ever-changing. You need to keep your current customers engaged and passionate AND you need to attract new ones. But with the sheer quantity of channels, topics and people out there, it can be hard to know where to start. And when you have started, are you measuring correctly and then adjusting your content accordingly?
If you don’t get it right, you’ll:
- Lose brand loyalty
- Fail to gain new customers
Both of which lead to unsuccessful campaigns, low ROI and will hit your bottom line hard. So what’s the solution?
Understand what your customers want and give it to them (in an inspiring way in the format and channel they want).
Understand and inspire
At the core of every great brand are loyal, passionate customers. Brands live in the hearts and minds of people. You need to be able to listen to your customers and flex your ideas, offering and positioning. And for that, you need insights. But not just insights, you need people who can interpret and communicate those insights so you can develop killer creative. First, build a realistic idea of your customer with iterative personas and then connect with them at every stage of their journey with inspiring, relevant and helpful content.
Why invest in data and insights?
Increase ROI on every campaign
Base your campaigns on personas and research, publish content where and when the customer will interact with it, learn from insights so you can tweak mid-campaign and set solid KPIs to monitor performance.
Make smarter, fast decisions
Don’t ponder or debate any longer, make the right decisions based on real insights. Learn how to solve customer pain points and tweak your messaging so that it resonates.
Get closer to your customer
Listen, learn and understand more about your customer – use in-depth personas, web analytics and social listening to understand your customer at every stage of their journey with you.
Become a data-driven business
Be clear about the performance of different teams, business areas and marketing campaigns by setting up KPIs and design reporting frameworks.
What we do
We ensure you get the right information at the right time so you can target specific channels, topics, customers and stages of the customer decision journey.
KPI (key performance indicators) and business reporting
By working with you to understand KPIs, we can design a reporting framework to make sure you have the right information at the right time and reduce reliance on manual report building. We’ll report on your business metrics, website, campaign and channel performance to understand how we can enable your strategic and tactical activity.
Social listening is the best way to understand what customers are saying about your brand or campaign. With this data, we can understand more about how customers feel, who they are and the kinds of brands they engage with. We use our partnership with Brandwatch to set up your social listening and create reports and dashboards that help visualise the outputs.
Web analytics and tag management
Transform your marketing activity with highly detailed, online customer behaviour data from web analytics platforms like Google Analytics. Tag management is a cost-effective and simple way to add tools and tracking onto websites. We’ll ensure a tag manager account is set up correctly and we can offer ongoing management.
Lead scoring is a process that allows you to measure the value of a visitor to your site based on their behaviour. If someone visits often or spends a long time hovering over certain pages; this tells us something about how likely they are to buy a product or service. Understanding which customers are more likely to buy helps improve your targeting, messaging and sales management.
Personas put the customer and their needs at the centre of your planning and communications. They ensure your marketing activity is effective and customer focused. To be actionable they must work in the real world, which is why our approach goes a step further than just theory.
It’s essential to keep personas fresh, relevant and practical. We use real-time social listening and web analytics tools to gather information on your customers’ digital behaviours, attitudes and activities. We also use traditional methods for collecting data like surveys, interviews and desk-based research to get both qualitative and quantitative data. So, as the marketplace changes we can iterate your personas.