Join us on April 18th to hear how digital capability drives marketing success
Isabel Massey, Global Digital Director, Marketing, Diageo
Date and time:
Wednesday 18th April, 2.30 – 4.30pm followed by networking until 6pm
How do you increase your organisation’s ability to adapt to ongoing change? The answer is to build digital capability – which we define as the sum total of a team’s mindset, behaviours, skills and experience.
In this action-focused session we’ll explore:
- Why digital capability in marketing teams is vital to organisational success
- What digital capability looks like in marketing (teaser – it’s more than digital skills)
- How brands, including Diageo, are approaching digital capability
- The payback of investing in digital capability
Read our white paper, Digital capability: the vital ingredient for long-term marketing success, to find out more.
Previous attendees include: CMOs, directors of strategy, transformation and digital, from brands including John Lewis, Bupa, Vodafone, Unilever, ITV, Penguin Random House, BT, Santander and ASOS.
“Excellent immediately useful takeaways and a clear depth of knowledge to draw upon.”
“Good venue and good quality of delegates, leading to interesting discussions and sharing.”
“We are now fighting amongst the team about who will get the chance to go next time!”
This event is exclusively for senior brand decision makers, please get in touch below to request an invitation.