Customer First: a book on how to improve your omni-channel customer experience

Is your customer experience programme delivering measurable business impact?
Are you making the most of your customer insights?

If not, you’re not alone.

It’s hard to create an effective customer experience strategy. Many organisations struggle to convert a good strategies into practical actions that really make a difference to customers.

Our book Customer First: A Guide to Improving Your Omni-channel Customer Experience outlines an experience design approach with three key elements:

– Embrace curiosity with proven user centred design techniques
– Strip out complexity to reveal valuable customer insights using simple maps and models
– Simplify complex problems into a series of achievable steps.

Want to learn more? The full book is available to read and download below.

We hope you find the book useful. We’d love to find out more about your customer experience challenges and explore ways to help you make an impact – get in touch: craig.menzies@brilliantnoise.com

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