Brilliant Reads: constant change, “how to”, and three weeks to Dots

Bees – organisational structure

Hello and welcome to Brilliant Reads. This week we have two models of business structure that help promote continuous innovation, and look forward to Dots in just three weeks time.

 

Thrive in a state of constant change

It’s not change that’s the enemy, it’s standing still. Being open and able to continuously adapt in response to outside change is now essential.

In this article, our CEO Antony Mayfield takes you through three key things that leaders must understand to make change happen:

  • Stories. Find out what change means for you, and back it up with evidence.
  • Status. Know your value and make sure others understand theirs.
  • Habits. When organisations really change, it becomes automatic.

Once you get to grips with these and see the advantage of adaptability, you’ll never allow yourself to stand still again.

To Achieve The Perfect Balance In Business—Keep Moving
CMO.com, 5 minutes

The transformation of LinkedIn; quality over quantity

Two years ago LinkedIn started to rethink its strategy. It wanted to move away from aggressive email campaigns towards providing real value to customers. The number of emails that LinkedIn send out has now been cut by 70%. To drive conversation on the platform, they also started an influencer programme with thought leaders to produce quality content for users.

Thought leaders now produce more than 100,000 articles a week, which are shared by members at a rate of 1000 a minute – benefiting both the influencers and the platform. The authenticity and less vitriolic communications (relative to platforms like Facebook and Twitter) on LinkedIn is also an advantage. Business periodicals like Bloomberg and Forbes who publish on the platform have seen massive leaps in followers and user engagement, which they credit to this change.

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed
AdWeek, 8 minutes

Neil Perkin on ensuring constant value

In this post Neil weighs up the pros and cons of two models of business structure that drive continuous innovation and value.

The first model is the pioneer, settler and town planner (PST). The PST recognises that people – the Pioneers, Settlers and Town Planners – have different unique traits and skills. These are mapped across each stage of the product life cycle. It also maps how each persona interacts across each stage, encouraging collaboration. By doing so the PST model aims to inject the best mix of each type of skill and trait into the stage that matters.

The second model discussed is the dual operating system model. Small businesses can easily operate as distributed networks with many skillsets, while large ones tend to form impenetrable hierarchies that encourage a focus on internal processes and siloed KPIs. By reintroducing the network model into large organisations by forming small multidisciplinary teams, say for a given project, you can drive innovation and creativity. This addresses the need to shift from an internal focus to a need to continuously generate new value for customers.

You can hear more from Neil on transformation at Dots on the 29th of September.

A Structure for Continuous Innovation: Pioneers, Settlers, Town Planners
Medium, 7 minutes

A global look at how we search online

This collaboration between Xaquín González Veira and Google is a visual essay that displays our online search behaviour. Using language-agnostic data, the team sought to generate insights about how regions across the globe use the internet. By combining this with beautiful interactive visualisations and storytelling, the team have created an engaging and fun in-depth look at what we’re asking the internet around the globe.

How to fix a toilet
7 minutes

Have you got your ticket for Dots?

Dots is just over three weeks away on September 29th. Join us for a fascinating day away from the office and hear from speakers including:

  • Bruce Daisley, EMEA VP, Twitter
  • Neil Perkin, Founder, Only Dead Fish
  • Sam Conniff, Chief Purpose Officer, Livity
  • Gemma Cairney, writer and broadcaster
  • Sam Linter, MD and Head Winemaker, Bolney Wine Estate
  • Syima Aslam, MD and Artistic Director, Bradford Literature Festival
  • Amanda Azeez, Head of child safety online, NSPCC
  • Wendy Aiken, Marketing capability expert, ex-Unilever

Last week we spoke to Sam Linter about the challenges that the Bolney Wine Estate has overcome, and how they’re now a thriving, award-winning producer of English wine.

If you haven’t yet got your ticket, you’d better be quick before they go!