Brilliant Reads: why pull is better than push in organisational culture and believing in, and glimpsing the future

How adidas is approaching content operations

The Drum spoke to adidas’ Kris Ekman about how the brand is using the newsroom model to revolutionise its content. We’ve been working with Kris and his team to design the communication strategy and structures that will allow the newsroom teams to work efficiently, autonomously and consistently across 12 global cities. If you missed our recent briefing event featuring Kris you can catch up with the notes and slides.

How adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year
The Drum 5 mins

NYT rethinks mobile news design

The New York Times has a new mobile design, one which highlights the way all news sites should be heading. The ‘last in, first out’ school of thought, a hangover from the days of print, is no more. This has been replaced by an intelligent homepage that acknowledges the way news is now consumed – throughout the day and predominantly on mobile devices.

This scale of structural redesign takes a huge amount of work, including the reworking of content management systems, workflows, and product capabilities across the newspaper. The NYT has spoken about the clear ROI for this, as its products improve, its audience becomes more engaged and subscriptions climb.

Newsonomics: The New York Times re-invents Page One — and it’s better than print ever was
NiemanLabs 11mins

Why we should be designing pull, rather than push, cultures

The way we deal with the overwhelming amount of communication happening in our workplaces (not to mention the wider world) needs to change. The default ‘push’ culture of group email, ubiquitous notifications and constant interruption isn’t beneficial to productivity or the health of employees.

This post suggests how to move towards a ‘pull’ culture, where people are trusted and empowered to find the information they need without having to sift through every piece of communication sent that day to find it. Tools such as Slack and Google Drive can help, as can unsubscribing from unnecessary email and turning off notifications. The real change, however, needs to be organisation wide and begin with intentions rather than tools.

You are not a router. You are human.
Medium 6 mins

To create the future, you must believe in it

This is a rousing call in favour of focus, motivation and resilience – and against the naysayers and the pessimists. When your customers and competitors are evolving so rapidly, there is no time for leaders who are not excited by what you are trying to achieve. Leaders who have a clear vision – and who move towards that goal with care and consistency, while building on the lessons of the past – are most likely to succeed.

Why the future belongs to tough-minded optimists
HBR 4 mins

The challenges for women in business

International Women’s Day generated a wealth of fascinating articles on the achievements of and challenges faced by women in technology and business.

It was particularly fantastic to read about GOV.UK’s new focus on gender balance and diversity at conferences and events. The Government Digital Service team has vowed not to participate in conferences that are not taking the issue seriously and to always focus on the diversity of its own events.

GDS and gender diversity at conferences and events
GOV.UK 2 mins

If you work with international teams you are probably aware of the importance of cultural sensitivity. This article highlights the extra hurdles faced by women charged with leading global teams.

What it’s like for women leading international teams
Fast Company 5 mins

Imagining the future of personal data

These three short stories from artist and researcher Natalie Kane provide a glimpse into a future where the data from fitness trackers, social networks and medical records combine. Intended as an exploration into emerging trends and technologies, the stories raise questions of ethics, corporate responsibility and the power of data.

Three short futures: on children, data and the Internet of Things
Medium 10 mins

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