Welcome to Brilliant Reads, where we’re looking at what’s holding back digital transformation, Twitter, TV and Lego calendars. Would you like Brilliant Reads in your inbox each week? Sign up here.
Lack of urgency slows digital transformation (MITSloan)
This new report from MITSloan has some interesting insights on digital transformation, and it’s also presented in a beautiful, usable way that’s worth a look in itself.
The study of 1559 executives and managers from a wide range of industries looks at attitudes to technology adoption and digital transformation. Key finding include:
- 78% think achieving digital transformation will become critical to their organisations within the next two years.
- 63% said the pace of technology change in their organisation is too slow.
- The most frequently cited obstacle to digital transformation was a ‘lack of urgency.’
- Only 38% said that digital transformation was a permanent fixture on their CEO’s agenda.
- Where CEOs have shared their vision for digital transformation, 93% of employees feel that it is the right thing for the organisation. But, only 36% of CEOs have shared such a vision.
Image credit: mikeyp2000
Brian Solis on Twitter and the future of television (Networking Exchange)
Here Brian Solis looks at how he expects Twitter to influence the future of television.
He writes that television has for the most part always been a social experience; it used to be that the TV resided in the living room and it has served as an entertainment hub and conversation starter, but now that social experience has expanded beyond the living room into the social space of the internet.
For Solis, this expansion means that the TV is now the secondary screen, providing the fuel for the first screen, the phone, tablet or computer where people express themselves, spark engagement, and define who they are.
He suggests that the future of social TV is less about broadcast hashtags and embedded tweets in programming, and more about refining the architecture of the link between people and screens. For example making engagement triggers part of the TV programme itself, or creating programmes with plug in to the networks where they are discussed or have influence.
Image credit: clasesdeperiodismo
How TFL uses big data to personalise marketing campaigns (Econsultancy)
This interview with TFL’s head of marketing services Julie Dixon has some great insights on using big data to personalise marketing campaigns.
Dixon says that the scale of the data available is a huge challenge as well as a huge opportunity – TFL has information on millions of journeys that are being made everyday from 4.5 million customer email addresses, which allows for a large degree of personalisation, but also means a lot of data to search through.
This can be used to tell customers about a new service or change in timetable, or provide a warning about disruption, for example for Baroness Thatcher’s funeral, TFL was able to email customers about the specific bus route that they regularly use and how it would be affected.
TFL is building this kind of personalisation into its future digital strategy. The new TfL website, which is currently in beta mode, will allow customers even more personalisation by remembering previous journeys searched, saving frequent journeys, providing information through geo-location about what is going around them and feeding them information about unplanned disruptions that is tailored to where they currently are and where they want to get to.
Image credit: King…