Brilliant Reads: second thoughts on big data and how the media will change after the US election

The inventor of the podcast on the format’s fundamental importance to civil society

The podcast is a format that has suitably humble beginnings. It started with two guys esteemed journalist Christopher Lydon and his fellow Harvard graduate, David Winer releasing a downloadable MP3 file on an RSS feed. This isn’t to take away from the great potential Lydon saw in the format. In fact, in this interview with the Guardian, he explains how he saw it as being egalitarian and expressive compared to a traditional media that found itself in oblivion.

Here at Brilliant Noise, we have our own podcast series that gives you an insight into what makes our team tick. You can also visit Why Podcasts to learn more about advertising in podcasts.

‘I felt like Morse tapping his first code’ – the man who invented the podcast
The Guardian 5 mins

More data doesn’t mean better data

Big data is the talk of the town and has been for some time. However, large data sets don’t necessarily mean better answers. Better answers come from identifying what drives competitive advantage and determining what data you need to achieve this. To drill down and find the right data, ask three questions. What decisions drive waste in your business? Which decisions could you automate to reduce waste? And what data would you need to do this?

You don’t need big data you need the right data
Harvard Business Review 5 mins

How to encourage and aid organisational change

Organisational change can often leave marketers feeling insecure and unmotivated. But in a fast-changing environment, change is necessary. So what’s the best way to improve your chances of successful organisational change? Ultimately, employees need to be involved in every step of the journey, from adapting their ways of working to showing them success stories.

How to manage change in your marketing department
Percolate 5 mins

How will the media change after the US election debacle?

In failing to predict or understand the rise of Donald Trump, the traditional media outlets failed dramatically. Their polls illustrated they were out of touch with much of America. With this in mind, how will they respond? Well, they could to do a couple of things. First, they could build their presence by establishing themselves as the central institutions in communities where the influence of industry and religion are in decline. Alternatively, they could set their markers down as liberal outlets, rather than aiming for objectivity. How the traditional media deal with this crisis will be fundamental to the health of US society.

The forces that drove this election’s media failure are likely to get worse
Nieman Lab 10 mins

Facebook needs to solve its fake news problem

From claims of the pope endorsing Donald Trump, to Hillary Clinton being an arms dealer, Facebook was not short of fake news stories over the election cycle. Although it didn’t determine the election result, it’s still a problem that needs addressing. Calls for action on this issue not only come from the media, but allegedly within Facebook’s staff too. However, if there is to be any change, support needs to come from the top, and that means from Mark Zuckerberg himself.

Regardless of its influence on the election, Facebook needs to change
MIT Technology Review 3 mins

Brilliant briefing: transforming marketing in 2017

Chris Massey SVP Digital Marketing at Universal Pictures will be presenting at our next invitation only breakfast briefing on December 7th in central London. If you’d like to join a selected group of CMOs and senior brand marketing leaders for this session get in touch to request an invitation.

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