Brilliant Reads: Dots 2015, unbundling incumbents and the cult of Vice

Welcome to the latest edition of Brilliant Reads. This week we’re getting ready for the upcoming Dots conference. We also take a look at how startups are unbundling incumbents, the ever growing Vice empire, and how one mattress company is investing heavily in sleep content.

Interesting ideas and innovation happen when things are brought together in fresh ways. At Brilliant Noise we are interested in the dots that are connected to create these new combinations.

Dots 2015 – Friday 4th September

Our Dots 2015 conference is just around the corner. We’ve already confirmed some inspirational speakers, including BBC Earth’s digital director Eva Appelbaum and Net-a-Porter’s publishing director Tess Macleod Smith.

Dots celebrates what happens when ideas are connected in new and unexpected ways. Join us for an inspirational day, with fantastic speakers and delicious refreshments – all in the comfortable surroundings of the Dukes at Komedia cinema in Brighton’s North Laine.

Buy your early bird ticket for Dots 2015 and save £70

The digital future: unbundling incumbents, sleep and the cult of Vice

Fast iteration, operational scale and the unbundling of incumbents

Harvard Business Review has unpicked why startups are able to chip away at incumbents’ market share. Spoiler: incumbents can’t rely on scale and startups need to focus on product design.

Why startups are more successful than ever at unbundling incumbents
Blog (3 minutes)

Mattress brand invests in sleep

While some brands just pay lip service to the term ‘brand publishing’, others are making it happen. Airbnb has started publishing its Pineapple magazine; running brand Tracksmith has also gone to print with Meter. Now, mattress firm Casper has launched an editorial website called Van Winkle’s.

Mattress co. Casper launches new mag to investigate drugs, experimental interrogation, and sleep
Blog (3 minutes)

It’s a newsletter. You want information. We’ve got KPI targets

In an attempt to “connect the brand with a new generation of consumers, through an observational take on the modern world”, Coca-Cola’s juice brand, Oasis, has decided to make fun of itself and some of the absurd truths of everyday life.

‘You’re thirsty. We’ve got sales targets’, says Oasis in summer campaign launch
Blog (2 minutes)

The cult of Vice

Vice’s empire is growing. And growing. The newest media giant on the block unveiled a load of new lifestyle shows, to be aired on its cable channel. It also recently announced a deal with HBO to expand its documentary series. The Columbia Journalism Review has been casting an eye over how Vice became the powerhouse it is today.

The cult of Vice
Article (9 minutes)

The mess behind the front page of the Internet

What is going on at Reddit? It’s a company looking for direction but facing a revolt from its users. Can the community stabilise and move on? Here’s the background to what’s happening.

Reddit’s fate hangs in the balance as revolt against CEO makes waves
Article (3 mins)

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