Brilliant Reads: the dominance of mobile & big businesses trying to act like startups

In this edition of Brilliant Reads we bring you Benedict Evans on the dominance of mobile, the big businesses trying to act like startups as well as an audio book and free webinar.

Interesting ideas and innovation happen when things are brought together in fresh ways. At Brilliant Noise we are interested in the dots that are connected to create these new combinations.

mobile cocktail

Dot of the week: Mobile is eating the world

Benedict Evans of VCs Andreessen Horowitz has shared a masterpiece of a presentation – originally given at the WSJ.D conference – on why mobile is re-making the tech industry, and every other industry after that. Make sure you watch this and bookmark the slides – we bet you’re going to find them useful.

Benedict Evans: Mobile is eating the world
Slides and video (14 mins)

NB: If you need just one stat to back up your argument for more focus on mobile, then cite YouTube CEO Susan Wojcicki, who said that more than 50% of YouTube’s views are now from mobile devices.

The digital future: buy or make your own…

Publicis paid US$3.8 billion for Sapient, a move as much about pushing into professional services, just as professional services have been pushing into marketing recently (see our post Can agencies innovate? for more on this industry trend).

FT: Publicis to buy Sapient in ‘digital platform’ push for US growth
Article – registration required (3.5 mins)

While Publicis uses acquisitions to bolster its digital and services offer, take a look at this list of 25 Silicon Valley start-ups the FT says are worth watching.

FT Weekend: Silicon Valley: 25 to watch
Article – free (10 mins)

Alternatives to watching or buying innovation? Coca-Cola is developing a fascinating approach – bringing start-up founders with strong track records into the centre of their business and letting them find problems and then solve them.

FastCompany: Coca-Cola Launches New Program To Recruit Startup Founders
Article (1.5 mins)

Coca-Cola Journey: Learning to Be Lean: 5 Lessons Coca-Cola Has Learned About Building Startups
Article (7 mins)

Coke’s VP of Innovation, David Butler, spoke about the Coca-Cola Founders programme at last week’s Web Summit in Dublin, see the conversation here.

Dan and Rifa from Brilliant Noise were at The Summit, read Rifa’s thoughts in this post on the Brilliant Noise blog.

For more on companies taking ideas from the Lean Start-Up movement, this piece about GE’s FastWorks is interesting. It’s “the new Six Sigma” over there.

BloombergBusinessweek: General Electric Wants to Act Like a Startup
Article (8 mins)

So while Lean Start-up is fast-becoming an orthodoxy, what can we expect by way of counterpoint, backlash and antithesis? Answers to us on the mobile messaging platform of your choice…

Brilliant noises – what, where and when we are saying things

Stories That Scale audio book & webinar
We have released an audio version of our book about content strategy. Available now as a free download or via the Brilliant Noise podcast stream on iTunes.

Alternatively click here to download the PDF of Stories That Scale.

On Tuesday 9th December at 4pm GMT Antony will be hosting a free webinar all about the challenges discussed in Stories That Scale, sign up here, places are strictly limited.

Strategy & Planning meetup
There are still a handful of free tickets left for the next Strategy & Planning meetup hosted by Isabelle Quevilly. Join us on Wednesday 19th November to hear our speaker’s thoughts on the topic of ‘gaining attention’. Speakers for the evening are:

  • Matt Bagwell, AKQA’s Director of Strategic Services International
  • Andrew Sleigh, Lighthouse’s Creative Producer
  • Krystle Lampshire, Senior Digital Marketing Executive at Comic Relief.

The meetup is sponsored by Brilliant Noise and Bloom Worldwide.

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