Client stories


Our clients are united by a realisation that they need a transformation to survive and thrive in digital. See how we create change fast with lasting impact.

adidas

Powering the operational engine behind adidas’ global social content

adidas

Powering the operational engine behind adidas’ global social content

adidas’s newsrooms are renowned for their excellence in social content. The Social Products and Services (SPS) team is responsible for the tech that powers them. It needed a highly collaborative partner to help build stronger content operations.

We designed an internal comms strategy, covering support, training and expertise. It allowed SPS to put the needs of the newsrooms at the heart of the operational engine powering content.

American Express

Increasing content efficiency by 500% and engagement by 200%

American Express

Increasing content efficiency by 500% and engagement by 200%

Scaling content and breaking down silos is a challenge for global organisations like American Express.

We helped Amex to do just that. To create stronger collaboration and focus on the customer, we built an editorial hub, and introduced new processes to operationalise content. The result was a 500% increase in content utilisation in local markets, and a 200% increase in customer engagement.

The Financial Times

Building digital mindset and culture

The Financial Times

Building digital mindset and culture

The Financial Times wanted to give its team the mindset it needed thrive digitally. We designed and delivered a learning programme for its staff, covering everything from social media to customer experience.

The Digital Campus caused a step change in digital engagement at the FT. Staff gained a new understanding of customer needs and greater confidence in the skills essential to thrive in the digital era.

TUI Travel

Empowering new digital leaders

TUI Travel

Empowering new digital leaders

Digital transformation is vital for growth, and it starts with culture. We run a behaviour change programme for TUI that helps its leaders develop the skills and mindset they need.

The programme generates momentum for digital transformation: to date, 77% of participants say they are more likely to turn to digital networks for inspiration; 34% say they'll make a greater effort to keep up with tech and innovation.

Microsoft Mobile

Winning share of voice with B2B content

Microsoft Mobile

Winning share of voice with B2B content

Microsoft Mobile asked us to earn attention and drive product consideration among time-poor CIOs. We researched, designed and delivered a content programme that focused on productivity and collaboration – things that mattered to the target audience.

We exceeded our reach target without paid promotion. We achieved market share of voice of 32% among CIOs, surpassing Samsung, Apple, Blackberry and their vast paid media budgets.

Jaguar Land Rover

Kickstarting a customer-first transformation

Jaguar Land Rover

Kickstarting a customer-first transformation

On a journey to become a customer-first organisation, Jaguar Land Rover challenged us to increase customer retention from 40% to 75%.

We conducted stakeholder research, content audits, data analysis, and stakeholder workshops. Our innovative approach to social media mapping guides ongoing strategy, while offering a useful competitor overview. To date, we have reduced wasted effort internally and amplified advocacy from existing customers.

Twitter

Defining social media best practice

Twitter

Defining social media best practice

How can brands be sure what social media strategy is most effective? Twitter wanted to be able offer advice on best practice, and asked us to research the benefits of always-on vs. campaign approaches.

We found that marketers can roughly double engagement, advocacy and share of voice with an always-on approach. This gave Twitter simple, actionable insights to share with customers.

Picturehouse Cinemas

Unifying a brand that celebrates individuality

Picturehouse Cinemas

Unifying a brand that celebrates individuality

Picturehouse Cinemas wanted a unified brand for its cinemas. However, it also wanted to preserve and celebrate their individual identities.

Our creative director gave Picturehouse a new brand that connected its 20 cinemas online and off. It also remained true to each building’s unique character and local culture. The results play out on digital platforms, in print and the fabric of each cinema.

Picturehouse Cinemas

Creating advocacy through digital strategy

Picturehouse Cinemas

Creating advocacy through digital strategy

Picturehouse asked us to develop a digital strategy that would put the unique experience of attending its cinemas at the forefront.

We held workshops with key staff and customers on location to identify strategic priorities. The result was better personalisation, nationwide coordination of content across local cinemas, and better experiences for customers throughout their journey - both on and offline.

Picturehouse Cinemas

Creating a culture of collaboration

Picturehouse Cinemas

Creating a culture of collaboration

How can you create a collaborative culture between cinemas which are spread across the UK?

We harnessed the hive mind of the film fanatics running Picturehouse cinemas, putting in place new forums for collaboration. The result was a social media planning group that shares best practice. This improved approach to content and social media has generated more followers, and higher engagement and advocacy.

Fitbit

Increasing digital engagement through insight

Fitbit

Increasing digital engagement through insight

Fitbit needed actionable insight to drive its digital activity in the UK, and grow belief among stakeholders in key European markets.

We developed a monthly regional insights programme which feeds into Fitbit's social planning activity. Our insights highlighted opportunities to increase brand engagement in Germany, France, Italy and the Nordics, by challenging perceptions about local customers and the effectiveness of social media channels.

Energy supplier

Boosting online engagement by 500%

Energy supplier

Boosting online engagement by 500%

A major energy provider tasked us with creating social media content to support TV campaigns. We saw an opportunity to underline key messages and boost engagement and sentiment with a content plan that targeted specific audiences.

We took a test-and-learn approach, iterating our content plan based on data. The result was an increase in positive sentiment of 226% and engagement of 500%.

Energy supplier

Driving advocacy and 95% positive sentiment with social media moderation

Energy supplier

Driving advocacy and 95% positive sentiment with social media moderation

Customer advocacy is a struggle for energy brands. A vocal minority of unhappy customers can stop brand messaging in its tracks.

We designed new social moderation processes and embedded best practice for a leading UK energy brand. We resolved customer queries in record time, achieving 95% positive sentiment. The approach won awards and praise from BBC's The One Show.