On Thursday April 24th 2014, 4pm to 5pm (BST) Antony Mayfield, founding partner of Brilliant Noise, is hosting our Leading The Digital Business Revolution webinar.
Martin Gill, VP & principal analyst at Forrester Research Inc., and Alun Williams, European digital director at TUI Travel, will join Antony to discuss what it takes to be a customer-first, digital business, the barriers that prevent organisations from changing, and what role you can play in leading the digital business revolution.
In the age of the customer, the importance of digital touchpoints has shifted to the centre of strategic planning. Firms that are winning the customer experience race provide their customers with consistent, personalised, and contextually relevant interactions across all touchpoints.
These firms create digitally enhanced, data-driven customer experiences that unlock new sources of customer value. But this is a complex challenge, and one that demands a new approach to digital – seeing it as fundamental to your business, not as a bolt-on department.
Firms face a digital business revolution. To master this change, your firm needs strong digital leadership and a culture of digital excellence.
You can register for Leading The Digital Business Revolution at https://attendee.gotowebinar.com/register/5506601979531389441