How has digital changed the rules of branding?

Digital has changed our relationships with brands. We increasingly demand responsive, engaging brands and authentic brand experiences.

Many established brands aren’t working as hard as they could. They are too often symbols of reassurance rather than agents of change. We believe that brands can be a tool to build resilience to fast market changes. They can help transform businesses to meet the digital challenge.

Brilliant Noise recently published Resilient Brands, a book on how to create brands for the digital age. It includes:

• The three elements of resilient brands – belief, strategy and experience.
• Key strategic models.
• How to apply this to your own business.

Discover more about Resilient Brands from our recent Resilient Brands workshop – Resilient Brands workshop.

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