Marketing capability: the vital ingredient for long-term marketing success

By Brilliant Noise, March 2018. 12 min read. Books

Digital technology has brought about an unprecedented scale and pace of change. Business leaders are increasingly concerned about their organisation’s ability to keep up.

So how do you increase your organisation’s ability to adapt to ongoing change? Spoiler alert – the answer is to build digital capability – which we define as the sum total of a team’s mindset, behaviours, skills and experience.  

Once we’ve explored what digital capability is, we’ll look at how you can build it in your organisation. Finally, we’ll look at the real business benefits of investing in the mindset, behaviours, skills and experience of your people – not just in technology.

Download the full book with your email below or get in touch to find out more about how we can help your organisation find their digital mindset.