Hello and welcome to the latest edition of Brilliant Reads. Sit down, buckle up and enjoy reading about how to create better client/agency relationships, Facebook’s drone adventure, and the truth about millennials.
Interesting ideas and innovation happen when things are brought together in fresh ways. At Brilliant Noise, we are interested in the dots that are connected to create these new combinations.
Dot of the week: Millennial snake oil
The Internet is full of blog posts that make sweeping generalisations about millennials. This article from The Economist takes a swipe at the conjecture surrounding millennials and focuses on the data – data that shows why many of the assumptions about Generation Y might be completely wrong.
Myths about millennials
Article (5 mins)
The digital future: client/agency relationships, Facebook’s drones, and how to use Slack in a newsroom
How to create better client/agency relationships
Campaign recently reported on an IPA Client Relationship Group commissioned report – From Mad Men to Sad Men – that looked into the state of client/agency relations. It’s a fascinating read and, without giving too many spoilers away, you can expect agency and client pain points, a useful set of suggestions on how to move forward, and the words ‘Shoreditch microcosm’.
Facebook’s low-flying engagement drones
Forget worrying about how many people are going to see your sponsored posts and start thinking about the fact that Facebook is building drones. The social media giant is developing the technology in order to bring Internet access to the remote places in the world.
Is your business a datavore?
Nesta has released a new report, looking at the analytic skills needed in the UK for businesses to thrive in the big data era. Its research has revealed three types of data active businesses: datavores, data builders and data mixers. Which category does your business fall into?
Skills of the datavores: talent and the data revolution
Blog post and report (2 mins and 45 mins)
Slacking in the newsroom
Slack is becoming an integral part of newsroom planning and communication. This article from NiemanLab looks at how a number of news organisations are using the tool, including Slate, Quartz and Fusion.
How 7 news organisations are using Slack to work better and differently
Article (10 mins)
Brilliant noises – what, where and when we are saying things
New Dots speaker announced
We’re proud to announce the latest speaker signed up to this year’s Dots conference is Ciara Judge. Ciara is the CEO of PurchaseMate and, last year, was named one of the 25 most influential teenagers in the world by Time magazine.
Ciara joins an exciting roster of speakers, including Net-Porter’s publishing director, Tess Macleod Smith, and BBC Earth’s digital director, Eva Appelbaum.
Dots celebrates what happens when ideas are connected in new and unexpected ways. It takes place as part of Brighton Digital Festival on Friday September 4.
How Apple and Chipotle communicate with customers around a common purpose
Our brand director, Isabelle, has written an excellent blog post about why common purposes are crucial for any brand wanting to communicate effectively with their audience and outperform their competitors. In the post, Isabelle shows how Apple and Chipotle have used a common purpose to understand how brand and audience beliefs meet.
Does your brand story connect with what customers want or need?
Blog post (3 mins)
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