Technology isn’t the (whole) solution
Technology vendors talk of providing ‘solutions’, but a shiny new platform is unlikely to solve your business problems. Any serious organisational transformation needs deeper cultural change. This post from Antony looks at how we approach connected customer marketing: ensuring that teams are connected across organisations and with the customer. Sometimes the tech platform is the first building block in place, other times it’s the last. But it should only ever be part of the solution – the people who will use it are far more important.
You need to consider your culture stack, not just your tech
Brilliant Noise 3 mins
An interactive overview of martech
If you are considering a new tech solution product, this interactive visualisation is a great place to start. Beautifully designed, it gives you an idea of the interplay between various marketing needs and platforms.
Interactive graphic of marketing technology
FT launches new cross organisation analytics tool
The Financial Times has launched a new analytics tool to make audience data accessible and useful, for all its journalists. Designed with input from the whole team, Lantern is built around the questions that journalists ask, as opposed to the ones data analysts ask. Making data available in a useable format to the whole organisation means that everyone can make decisions based on the performance of past work, and what their audience is really interested in.
Why you shouldn’t *eye roll* at online punctuation
Like many aspects of digital culture, the evolution in punctuation has been criticised as dumbing down or ruining the English language. However, as this post explains, punctuation has never been a stable framework. There have been arguments about whether it is primarily for grammar or articulation throughout history, alongside changes to suit new technologies and social norms.
The Economist 4 mins
The linguistics of emoji
Judicial systems are used to playing catch up with technology and internet culture. During the recent case against footballer Adam Johnson, there was extensive debate over the meaning of emojis he sent to a 15-year-old girl. Most contentious was the ‘see no evil’ monkey image – was this just a ‘cute picture’ or a more sinister response meaning ‘I didn’t see that’? Language, particularly conversational, will always be fluid and a word can be used to mean many different things. Emojis have become a core element of communication for many of us, perhaps it’s time they were taken more seriously.
Why aren’t female entrepreneurs represented at events?
Maddy, one of the founders of Brilliant Noise, recently attended a dinner for entrepreneurs and found herself the only woman around the table, and not for the first time. Unfortunately the cards are often stacked against female business leader. In this post Maddy urges women to seek the support that is out there and follow their dreams of setting up a company.
It isn’t motherhood making women leave your company
This article contrasts the reasons leaders think women leave organisations mid-career, with those given by the women themselves. The perception is that women leave due to family commitments or aspirations, and men leave because of compensation. But HBR has found this to be untrue. In fact the top four reasons for either gender leaving an organisation are the same – and all revolve around pay and opportunities. While flexible working and maternity packages are important, the article urges employers not to consider retention as primarily a gendered issue – it seems that often men and women are looking for the same things.