Brilliant Reads: organic vs paid social, robot journalists and mental health


Hello and welcome to the latest edition of Brilliant Reads. This week we’ve got a story about the rise of robot journalism, an argument for the cost effectiveness of paid social over organic, and why one agency has hired a therapist.

Interesting ideas and innovation happen when things are brought together in fresh ways. At Brilliant Noise we are interested in the dots that are connected to create these new combinations.


Dot of the week: Has paid social become better value than organic?

Social media sites are changing the rules of the game, encouraging brands to spend money to gain attention. But have we got to the point where it’s more cost effective for companies to put paid social ahead of organic? This excellent article from Contently’s CCO, Shane Snow, discusses the true value of your social activities.

Why paying for social is better than ‘doing’ social
Article (10 mins)

The digital future: robot journalists, mental health and lots of FT videos

Collaboration, innovation and experimentation

Last month, the Financial Times held its flagship digital conference – FT Digital Media 2015. Guest speakers included SoundCloud CTO Eric Wahlforss and WPP SEO Sir Martin Sorrell, along with representatives from the BBC, Channel 4, Twitter, Amazon, Levi’s, Google, Upworthy and more. There are 30 talks and panel discussions from the event over on the FT’s site.

FT Digital Media 2015
Videos (videos range between 2-40 minutes)

The rise of robot journalists

“Descriptive, informative, accurate, trustworthy, and objective.” These are words rarely used to describe news journalists these days. Unless they’re robots. This blog post, from the Digital Journalism World 2015 event, discusses using algorithms to turn data into news.

Are robots taking over journalism?
Blog (2 mins)

Mental health – an issue for anyone with a brain

Digital design agency ribot has decided to tackle the stigma surrounding mental health head-on. It’s hired a therapist to work with its team and this blog from Jerome Ribot, chief design officer and co-founder of the company, explains why.

Our company has a therapist
Blog (5 mins)

How UX and strategic planning can work together

At this year’s SXSW, Google set up an event to discuss how UX and strategy overlap within agencies and brands. This article gives an overview of the event, including why the GOV.UK’s creative director, Russell Davies, thinks delivery beats strategy.

4 things strategists can learn from UX designers
Article (5 mins)

Brilliant noises – what, where and when we are saying things

Building brands in the digital age

Our next workshop – Building brands in the digital age – is taking place on June 3. We’ll be introducing new ways to engage customers around a meaningful story and how to shift the focus from innovation to transformation.

It’s invite only, but email if you want to register your interest.

Coming soon: Dots 2015

At this year’s Brighton Digital Festival, we’ll be hosting our second Dots event. Our speakers will share inspirational stories to challenge the way you approach your work, life and everything in-between.

Dots 2015 is on September 4 and tickets go on sale in the next few weeks. Stay tuned for more details. In the meantime, read what happened at last year’s Dots event.