Brilliant Reads: Netflix’s dilemma, bringing Amazonian thinking to publishing and Snapchat’s new API


Is Jeff Bezos leading the way for newspapers?

Amazon boss Bezos bought The Washington Post in 2013 for $250 million – and continues to invest his own money in the newspaper. At a time when traditional media is trying to figure out how to survive could the ecommerce visionary hold the key to the industry’s future?

The five lessons highlighted in the article are; the autonomy that comes from private ownership, the advantages of a large customer base, sticking with the processes – and people – that are already working for the organisation, a focus on technology and ensuring your content goes to where your customers are.

5 things publishers can learn from how Jeff Bezos is running The Washington Post
NiemanLab 11 mins

Television is finally taking the internet seriously – should Netflix be worried?

The combination of a well built product, a high performance culture and binge-friendly original programming has worked for Netflix so far – but now the networks are after them. For years the major cable networks were happy to license content to Netflix at relatively low cost because they didn’t see the streaming service as a competitor. Television executives reasoned that if a few people wanted to watch the shows on the internet it wasn’t going to damage their bottom line – in fact it sometimes bolstered support for their shows.

Fast forward to 2016 and the networks are either joining together to develop rivals (Hulu) or creating online players of their own. Netflix has responded to the rising costs of syndication and industry hardball by investing in original programming and doubling down on their efforts to be a truly global content provider. It’s a timely reminder than even disrupters need to focus on staying ahead of the game.

Can Netflix survive in the new world it created?
The New York Times 25 mins

It’s become easier to reach the Snapchat generation

Snapchat has announced the launch of Snapchat Partners, its long-anticipated advertising API. This means that Snapchat ads will, for the first time, be sold by third parties, opening up a new world of lower-cost effective advertising to reach the lucrative 16 – 25 market. Will this impact the spend currently going to mobile banners and other forms of advertising? Whilst Snapchat ads are undoubtedly a significant investment – their reported engagement rates make the platform a key consideration for advertising spend.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Adweek 15 mins

Aligning your data to the customer decision journey

Marketers know that they should be focused on what their customers need at each stage of their relationship with the brand – and that there is a huge amount of data available on those customers. The challenge is how to match the insights with the activity at each stage of the journey – for both planning and reporting.

Craig Hepburn from Tata Communications explains that the challenge is “about focusing on customer needs to ensure we are providing the right content on the right device, at the right time.”

How to measure the success of digital marketing across devices and platforms
Marketing Week 8 mins

Should the publishing industry face off the tech giants?

Publishers have mostly resigned themselves to ‘joining rather than beating’ Facebook and Google when it comes to distribution and ad revenue. The tech companies dominate the current market and others need to play their game or risk obscurity.

This piece argues for more cross organisational collaboration within the publishing sector – there are some examples of this already (for example The Pangaea Alliance brings together The Guardian, CNN, Reuters and the FT) but the more that customer data is pooled, the more leverage the industry will have in the battle against Silicon Valley.

Publishers can challenge Google and Facebook if they form a network
The Guardian 4 mins

Technology is bringing us closer – and brands need to harness that

The usual media spin on technology and the family is that screens are replacing quality time together – with teenagers being the crux of the problem. The reality is that tech is a part of everyone’s life – from young children to grandparents – and it often isn’t the bad guy.

Being able to communicate with friends and family anywhere in the world at the touch of a button is undoubtedly fantastic. The piece highlights the benefits of learning about new technology together – and the community and support now available for new mothers and those whose partners work away from the home for long periods of time. The real lesson is that organisations need to understand the real digital lives of their customers – not the stereotyped nuclear family of the supermarket commercials.

Digital kinship: Tech time is strengthening families, not destroying them
Campaign 12 mins

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