Brilliant Reads: curating the web, social shopping and user generated travel guides

Hello and welcome to the latest edition of Brilliant Reads. This week we bring you some of the museums producing innovative curation and content, the latest offering from Net-a-Porter, and the potential of the Apple Watch.

Interesting ideas and innovation happen when things are brought together in fresh ways. At Brilliant Noise we are interested in the dots that are connected to create these new combinations.

Dot of the week: Digitising museums

Some of the world’s most respected institutions are embracing the possibilities of digital technology. Where once their curation was confined to a physical space, the possibilities are now infinity broader. This piece from Contently examines the ways in which New York’s Met and Cooper Hewitt museums are rising to the challenge.

Museums, the next media companies
Article (6 mins)

The digital future: continuous computing, simulated strategy and social shopping

A new era in social shopping

Earlier this month, Net-a-Porter released its latest innovation – a mobile app called The Net Set. Company founder Natalie Massenet claims that The Net Set will be to mobile in 2015 what the Net-a-Porter site was to desktop in 2000 – a bold ambition. This interview with the creative director behind the project has some interesting insights into a company that has always been ahead of its competitors.

Net-a-Porter creative director explains ‘challenging’ design process of social shopping network The Net Set
Blog post (3 mins)

City guides, designed by data

Strava has launched a series of city guides, created using data from the cyclists and runners who use the popular tracking app. This is something that we have been waiting for a brand to develop, but Strava are better placed than most to deliver real value.

Strava launches Strava Local – curated city guides based on user activity
Article (2 mins)

Are we underestimating the Apple Watch?

In this post, Ben Thompson looks at the potential of ‘continuous computing’ now that the wrist is potential digital real estate. He boils the challenge for the Apple Watch down to design, interactivity and how well the watch reacts to the environment. This post might just convince you to start taking the accessory seriously.

Apple Watch and continuous computing
Blog post (13 mins)

The importance of digital literacy – for all ages

We are big fans of Howard Rheingold’s thinking on digital education and literacy (as illustrated in Antony’s recent blog post). In this interview, he lays out his top tips for parents and teachers.

The global search for education: digital literacy tips and tricks
Blog post (6 mins)

Is simulation the key to strategic decisions?

It took ten years to ascertain whether the Airbus A380 or the Boeing 787 was the better commercial model – but Ken Rosen’s 11-year-old son had already figured it out. The iOS game Air Tycoon gave the budding airline magnate enough information to make a decision on which aircraft to buy – and he made the correct business call.

My son has $23.6 billion. How is yours doing?
Blog post (3 mins)

Brilliant noises – what, where and when we are saying things

The (continued) importance of organic social, BuzzFeed’s transparency and our latest podcast

Catch up on the latest posts on the Brilliant Noise blog including; Why organic social content isn’t dead, Why does BuzzFeed give away its strategy? and the Brilliant Experience Design podcast.

Social media and customer experience

Senior strategist Isabelle Quevilly contributed to Damian Ryan’s latest book Understanding Social Media. Isabelle suggests a series of new principles to make the most of the opportunity social offers, and this post offers an overview: How can social media transform the customer experience?

Isabelle is delivering our next workshop on June 3rd Building brands in the digital age. The event is invitation only. If you are interested in attending, please contact