Welcome to Brilliant Reads. This week we’re bringing you a brilliant webinar, push and pull content, and the dangers of big data.
On Thursday April 24th 2014, 4pm to 5pm (BST) Antony Mayfield, founding partner of Brilliant Noise, will be hosting our free Leading The Digital Business Revolution webinar.
Martin Gill, VP & principal analyst at Forrester Research Inc., and Alun Williams, European digital director at TUI Travel, will join Antony to discuss what it takes to be a customer-first, digital business, the barriers that prevent organisations from changing, and what role you can play in leading the digital business revolution.
You can register for Leading The Digital Business Revolution here.
Sarah Richards, head of content design at GOV.uk looks at the difference between push and pull content.
Pull content is content that you draw to you. When you go to a website, when you search for something, when you click a link, you are playing an active role and pulling that content to you.
Push content is forced on you. If you see a poster while waiting for a bus, if someone emails you a press release, that content is being pushed on you. Push content tends not to be as successful as pull.
Sarah argues that push content can be turned to pull, with the three following steps:
- Use the language your audience is using – that will allow them to find you in the first place.
- Think of what your audience wants to know first and not what your company thinks it wants to say first.
- Keep to all the usual web rules of good content: clear, targeted, interesting.
Image credit: Phantasy Photo
Writing for the FT, Tim Harford looks at the potential dangers of big data.
Big data is of increasing interest to business and government alike, as a way to make and save money through better analysis. Harford highlights that there are some big flaws in big data, that need to be addressed to fully realise this potential.
The big data theory is that because it provides so much data, old statistical sampling techniques are obsolete. There’s no need to fret about what causes what, because statistical correlation tells us what we need to know. Scientific or statistical models are no longer needed.
However, some big data projects are revealing that the same statistical problems that have always occurred with small data occur with big data, and the flaws are magnified. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever.
Taxonomies are used in library science to organise and categorise concepts, and then help people find the information they need. They are increasingly being used in a similar way by marketers, in response to the challenges of multi-channel marketing.
Grant is spending six weeks with us as part of the Wired Sussex Intern Placement Programme. He’s helping the team with community management, copywriting and influencer outreach. You can keep up with what he’s been doing on his website.
Suprageography is full of interesting, inspiring examples of digital cartography and data visualisation.
This website is a self-proclaimed ‘tediously accurate’ scale model of the solar system, and uses scrolling to great effect.