Welcome to the latest edition of Brilliant Reads. This week we bring you a beautiful brand publication from Document, the power of networking and how leaders should approach change.
Interesting ideas and innovation happen when things are brought together in fresh ways. At Brilliant Noise we are interested in the dots that are connected to create these new combinations.
Dot of the week: An inspirational brand publication
An inspiring and beautiful project from Document for Timberland (a Brilliant Noise client, but we’re not connected with this work). Document has produced a book about the heritage of Timberland, mainly in Europe. The part that’s showcased in this post from Port is about the Paninaro, an 80s youth movement in Italy that loved brands like Timberland. The article doesn’t stop at documenting the past, it connects with the present, including a photo-shoot of what Il Paninaro followers would be wearing today.
Article (4 mins)
The digital future: powerful networks & the science of change
The rise of #Startup on Slack
Slack has been a phenomenal growth story (one the founder is frankly mystified by) and has now started to be used as a community platform – initially by a group of start-up founders.
A growing community of startup founders is using Slack to exchange tips
Blog post (2 mins)
The over-representation of men in tech companies’ engineering teams leads to effective sexism in product development, from not including menstruation in Apple’s Health App to phones being designed that are too large for women’s hands. Another reason to focus on diversity in teams and data when looking at customer experience design.
How self-tracking apps exclude women
Article (14 mins)
Worthy of attention?
Being customer focused and chasing attention doesn’t add up. Earning attention by putting customer needs at the core of your approach does. Umair Haque expresses this brilliantly in this blog post.
Your Digital Strategy Shouldn’t Be About Attention
Blog post (7 mins)
Why organisational change is inseparable from individual change
An excellent post from McKinsey points out that when it comes to change, leaders need to change themselves first. We couldn’t agree more – an insight that led to our digital leadership programmes for TUI and The Financial Times.
Change leader, change thyself
Article (15 mins)
Why we are biologically programmed to fear change
Change management is moving from a specialist skill to a core management skill. In the age of disruption, constant change and agility are becoming the new normal. It makes sense then, to understand the psychological reasons that we find change so hard – and how we can manage them. This article is a good place to start exploring a complex and compelling subject.
Applying neuroscience to change
Blog post (10 mins)
The power of networking
A cynical, but evidence-based look at how to network at business events from The Economist.
The network effect
Article (5 mins)
Brilliant noises – what, where and when we are saying things
There are still a handful of tickets left for the next Strategy & Planning meetup in Brighton on Wednesday 4th February. Join speakers Merlin Nation, Natalie Lloyd and Jon Burkhart as they tackle the theme of ‘uncertainty & the edge’.