Category Archives: Brilliant News

Arjo Ghosh joins Brilliant Noise as non-executive director

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We can announce today that Arjo Ghosh has joined Brilliant Noise as a non-executive director.

Arjo was an early pioneer in search engine marketing and founded the firm Spannerworks, which went on to be acquired by iCrossing. Many of the team at Brilliant Noise worked with Arjo while he was CEO of iCrossing UK, including all three of the founding partners.

He divides his time between helping digital start ups, working with the University of Sussex and is also non-executive director at Fat Sand Productions.

He will be working with us as a sounding board, coach and looking at some specific innovation and technology projects.

Arjo was a natural choice for us to invite to be our first non-executive director as he took Spannerworks from bedroom start-up to one of the largest independent digital agencies in the UK. His experience and insights about managing an agency’s growth will be invaluable in shaping the future of our agency.

 

 

By Antony in Brilliant News

Rachael Rainbow: Brilliant Noise’s newest client partner

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Welcome to Rachael Rainbow, our latest Brilliant Noise client partner!

Rachael joins us from CogApp, where she worked for the past 13 years, most recently as the web development firm’s Production Director.

With a strong track record in user experience she brings us a great deal of expertise in delivering large scale web projects, especially in the arts, culture and education sector.

The largest project she over-saw was the re-design of the New York Metropolitan Museum of Art website, a four year process that created one of the most impressive online experiences we have seen. Rachael’s also worked with the National Portrait Gallery, Macmillan and The British Library.

Rachael lives in lovely rural Sussex, and last weekend was said to be racing rubber ducks on the river outside her local pub.

By Antony in Brilliant News

Design Your Day book for Nokia published

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Image: A beautiful hard copy of Design Your Day, with design by our friends at Endless Studios

Design Your Day is a book we have created with Nokia about the common challenge we all face:

In an age of constant distractions and information overload, how can we organise our lives to get the best from each day?

The book is literally just off the presses fand you can download a PDF version here.

Chinwag Psych was a great place to talk about this for the first time, as the book drew on insights from neuroscience and psychology. Often we found that this complemented and over-lapped with insights from experts and even the habits of some of the great over-achievers from history, like Benjamin Franklin and Thomas Edison.

The challenge we wanted to address in the book was best articulated by Dr David Rock, founder of the NeuroLeadership Group, which looks at how to apply neuroscience to the workplace. As we say in the book…

“[Dr Rock] compares the scenario knowledge workers are facing with technology now to the one the first drivers faced 100 years ago. When cars were first used on first used on public roads, it took about ten to fifteen years for rules of the road to emerge: rights of way, traffic signs, speed limits and the like, and until these rules came into force, accidents were common.

There are no rules of the road for the connected age yet. Mobile devices connect us to everyone we know and work with, put the sum of human knowledge at our fingertips, give us limitless possibilities for entertainment – and distraction. It’s as if we’re back in those first days of the road again – we have access to these powerful machines, but we don’t really know how to use them effectively, safely and considerately yet.”

The book looks at design thinking as a starting point for creating a structure for your day and the role of mobiles, computers and the web. The inspiration for this came from a blog post by Tim Brown of IDEO last year that suggested we design our lives, and concluded with the rousing call to “treat each day as a prototype”. This is a lovely idea as it means we frame the setbacks and frustrations of each day as cues to do things a little differently tomorrow.

We shared some of the insights from our talk at the conference:

  • Thinking is expensive: A fundamental lesson from neurscience is that every decision we make or don’t make has a measureable cost in terms of using up energy. Our mental energy – glucose powering the pre-frontal cortex – is finite, a lot more finite than we think when we load up our sometimes unrealistic task lists at the beginning of the day.
  • You need to plan energy as well as time: We block out our diaries with little thought as to what is happening to our energy levels, to our brain’s ability to function effectively. We need to plan our whole day, not just the part we spend working, so that we have short breaks to re-charge, the right amount of sleep, time to eat, exercise and socialise.
  • Thinking is sequential: We get a dopamine buzz from multitasking – it makes us feel like we are achieving a great – and certainly makes us look busy. The reality is that multi-tasking means we do a lot of things – including decision-making – a lot less well than if we handled them one at a time. As Caroline Webb, a respected advisor on leadership and change, put it in her paper for McKinsey multitasking is “procrastination in disguise”.

In the talk we also touched on the idea of Benjamin Franklin as a “day designer”. One of our favourite historical “over-acheievers”, Franklin was, as Wikpedia notes: “a leading author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, statesman, and diplomat”. He invented bi-focal glasses, the lightning rod and a stove, held several political offices as well running a university and a fire department for good measure.

Franklin's day

As you can see from this diagram based on Franklin’s own, he put a great deal of thought into structuring his day, and there are some things he was doing that the evidence from neuroscience would support as good practice. For instance:

  • Chunking: Franklin divided his day into clear zones of activity. Reading and doing his account belonged in one section, while focused work took place in two four hour blocks, divided by a two-hour break.
  • Closing loops: One of the most charming and useful insights from his day planner was that he ended the day by “putting things in their places”. Time for tidying up and odd-jobs is really helpful, as when we notice things like mess, or a light bulb that needs changing, a door-ing that needs oiling it creates an “open loop” in our minds, and that loop carries a cognitive cost – we spend energy that could have been better spent on something else.
  • Using the power of habit: Just having the clear parameters for how his day works meant that Franklin was using the power of habit. He didn’t have to expand as mental energy thinking about what he had to do next, or when lunch would be – he knew, he was on auto-pilot.

As part of the Design Your Day project we’ve been working on tools and techniques to help think about and plan our days more effectively. We’ll be running more events with Nokia and sharing ideas and tools that come out of them soon.

Here are the slides from the session and don’t forget you can download your own copy of the book here.

Design Your Day was created as part of Nokia’s SmarterEveryday project, which looks at useful ideas for business and working more effectively. To find out more and follow the conversation you can…

…follow @NokiaAtWork on Twitter
…look at the #SmarterEveryday stream
…visit Nokia’s LinkedIn page

 

By Antony in Brilliant News

Can agencies innovate?: Google Firestarters talk

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The brief for Google Firestarters Event I spoke at last night was to provoke debate around the theme of agencies and innovation.

The talk I gave was called “Resign Thinking”. The provocations went like something this…

If you want to be radically innovative, to apply yourself to disruptive innovation challenges in marketing agencies, one smart thing you could do is resign from your job and start something new. Read more

By Antony in Brilliant News

Pleading the case for bread and butter content at Brighton SEO

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I’m lucky enough to be speaking at Brighton SEO today - I’ve been going along as an audience member  for a few years now, so it’s really exciting to be speaking in the first-ever content track. (and also slightly nerve-wracking – earlier in the week I dreamt that I delivered the whole talk in the style of Jesse Pinkman from Breaking Bad, yo.)

I’ll be speaking about bread and butter content, and why I think it’s where we should be focusing our attention and our budgets, over and above viral content.

By bread and butter, I mean static or evergreen content; the stuff that answers questions like who, what, where, when, why, how much, and helps users to accomplish the task they came to your website with in mind. Affordable, practical and sustaining – it should be the staple in your content diet. Read more

By Lauren Pope in Brilliant News

Jon Woodwards: operations mastermind

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More Brilliant people to introduce you to. Today the very first person join Brilliant Noise after the founders, operations director Jon Woodwards.

To be able to build the kind of agency we wanted, we knew that the most important thing would be to have systems that work – ways of planning, working with partners, making sure projects get delivered on schedule and to the highest standards possible. When he arrived at Brilliant Noise, Jon was tasked with building this “operational engine”. That everyone who has joined the company after him has commented on how well the systems here work is no small testament to the man’s tenacity and graft.

Jon was a colleague of many of us when we worked at iCrossing, where he was Head of Delivery Management. He also has many years experience in project management (with all of the logical thinking, patience and attention to detail that that implies).

A recent evacuee from Brighton to the beautiful Sussex countryside, Jon’s an accomplished motorcyclist having biked across most of Europe.

 

By Antony in Brilliant News

Martin Edwards: brilliant developer

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Continuing with our series of introductions to the Brilliant Noise team, allow me to introduce Brilliant Noise’s Senior Developer, Martin Edwards.

Martin joined us from Moving Brands, where he was technical lead for its work with Swiss public service broadcaster SRF.  He began his career in Brighton with world-leading digital specialists for arts and culture organisations, Cogapp, where he worked on projects for the Metropolitan Museum, London 2012, National Portrait Gallery and the British Museum.

He’s got half the office addicted to a strange boardgame called Carcassonne. Meanwhile we live in fear of him morphing into an actual rock-star, as he’s the guitarist for Tyrannosaurus Dead, who are – depending on which reviewer you read “lo fi shoegaze” or “fuzzy pop”. Either way, they are very good.

 

By Antony in Brilliant News

Beth Granter: Brilliant Noise data doyenne

 

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The plain truth of it is that last year we weren’t as good as we are now at announcing new joiners at Brilliant Noise.

To put that right, this week we will be introducing some more of the team right here. Beginning with Beth Granter, who joined us from NixonMcInnesRead more

By Antony in Brilliant News

Ross Breadmore joins Brilliant Noise

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We gained a new Client Partner at Brilliant Noise this week, Ross Breadmore.

Ross is a talented digital strategist, joining us from our friends at Nixon McInnes, where he worked with clients like O2, Speedo, Barclays and Cisco.

He’s someone many of us at Brilliant Noise have met either on the digital conference and meetups circuit – he’s a great speaker – or on the South Downs trails as he’s a hardened mountain biker (the Brighton digital industry’s equivalent of golf).

As he’s also pretty opinionated, so expect to hear from Ross on this blog soon…

 

 

 

By Antony in Brilliant News

Content-led marketing: Jon Munro of Visit Wales

The incredibly cool Cool Content conference migrated west last week, holding its second event in Cornwall.

Jon Munro of Visit Wales was one of the speakers and adapted the Brilliant Noise integrated earned media model as part of his presentation, Content-led destination marketing.

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We really love what he has done with this and will immediately borrow it back for our own toolkit.

Read more

By Antony in Brilliant News